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I'm not a legal
expert. Please use the links on this page and seek your own legal advice.
I'm glad you're here reading
this. Firstly, using someone else's photos without their permission is theft
and a breach of copyright. The founders of Google never gave away their
product, they did look to sell it, but never did they give it away. Why
should photographers allow their products to be appropriated? Want another
analogy? Consider the music industry and the publishing industry. One
doesn't tolerate free downloads and file sharing, and the other doesn't
tolerate plagiarism and copying. Why should photographers and photography be
any different.
Why should you care about your images
being stolen? Simple, go to PhotoShelter, and type in something random like
these in the table below:
| A search
on
PhotoShelter: "Elephant"
Licence: North
American, United States, Advertising, Magazine, Editorial, 1/4 page,
circulation less than 250,500
Price: USD$725 (as
at 16th Feb 2009) |
A search
on
PhotoShelter: "kite"
Licence: Europe,
United Kingdom, Packaging and Products, Calendar Retail, 1-3 months each
photo, circulation up to 10,000
Price: USD$505 (as
at 16th Feb 2009) |
Another good source for valuing photos is
Photographers Index. Also consider your costs,
below is a quote
from
Editorial Photographers:
| ...We
must realize that our digital equipment is expensive and has a short
lifespan in terms of being current and competitive. A basic digital
set of two professional SLRs, several lenses, dedicated flashes,
laptop, card reader, memory cards, desktop computer, software,
monitor, printer, and CD/DVD burner, will cost approximately $20,000
to $60,000. That equipment, in order to remain technically current and
keep you competitive, will need to be replaced every 3-5 years, some
much sooner. Comparatively, a basic film system for editorial work
would likely cost under $20,000 and would likely remain current and
functional for 10 years or longer.
So here is the comparison:
$20,000/10 years = $2,000/year average cost if you're shooting film
$40,000/5 years = $8,000/year average cost for digital... |
If you do find your work stolen, what can you
do?
1. Firstly, according to Ed Greenburg (a
photography lawyer from New York, see link below), don't approach the
offender.
2. Gather evidence, get your friends in other
parts of the country or the world to gather evidence for you as well.
3. Contact a lawyer (you apparently don't
stand a chance by yourself). Have your lawyer write a legal letter that
tells the company that they're in breach of copyright, and that you're
demanding to take them to court. If you go alone, they'll apparently want to
avoid this and palm you off, but it's harder for them to shake a lawyer, so
they'll probably suggest a settlement. If it does go to court, in the US
you'd get USD$13,000 per licence breach (that is, per variety of product
that they're using your image on, according to Dan Heller, see link below).
Apparently, if they don't tell you all the
uses your image had been used for, after your lawyer has asked for a full
list of breaches, and the settlement is complete, then you can get them for
fraud (and perhaps get a very rewarding out of court settlement).
For more information, see the these:
>
PhotoShopTV
interview with photography and copyright lawyer Ed Greenburg, it's a
brilliant interview.
> Dan
Heller's extensive notes on this,
page 1, and
page 2.
> And the best resource seems to be this:
http://www.editorialphoto.com/copyright/. Also see
Blacklisted Photo Competitions here.
Please don't do nothing, it'd be supporting
the vandalism of our industry, and be making it harder for us to buy new
equipment, and run a business by devaluing our products. |